A group of people in China grow their nose hair to their chins in order to filter the smog that surrounds their community. That’s the premise for a bizarre new comedy by the campaign “WildAid.”
“Hairy Nose” follows a group of young people and even a dog with unusually long nasal hair. But it’s just another day in the life for these people. They live in a fictional time where pollution has forced them to adapt in this peculiar way. Some have even styled, dyed and braided their hair.
But one man refuses to “blindly submit.” He so desperately wants to breathe that he shaves off his nose hair.
“It reminds me that the sky once was blue,” he says.
The filmmakers say they want to encourage citizens to combat air pollution on their own, rather than wait for the government to do so.
WildAid’s China representative, May Mei says 35 percent of China’s pollution is attributed to transportation fumes. So, she suggests people start riding bikes or walking during their commutes.
“What we want to say is that change is not that difficult, it should come from everyone,” May says.
The activist says she doesn’t expect people to take the film’s premise literally. It’s meant to relay the message that people could one day be forced to live uncomfortably if they don’t decide to solve their problems now.
Pollution takes a large toll on China, which leads the world in greenhouse gas emissions. Every year, 1.3 million people die from pollution-related illnesses, according to a report published in the journal Nature.
Pollution in major Chinese cities often reaches levels considered hazardous to human health.
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